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18 Ways To Increase Your Digital Presence

/ Lorian Lipton / 5 Comments

1.analyzing_computer_tv_head_sm_nwmTo help you stay motivated on this hyperactive journey toward digital eminence, I have credited the Attitude Adjustment Rewards System.

Have you been playing along and doing your Attitude Adjustment Homework (check out the Attitude Homework page to catch up)?

Today I past 500 hits on the blog (Yeah!!!! 500 people looking and reading) and  to celebrate that milestone, I have put together a list of activities so that together we can look at all the good work we are doing toward DIGITAL EMINENCE and reward ourselves.  I have imbedded helpful links throughout the activities list to help you get your rewards.

Activity Points
1. Understanding What You Look Like: Exploring Google, Yahoo, to see how the world sees you (Taking Out The Digital Garbage) 1
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2. Updating your LinkedIn picture (tips on background colour) with something more professional looking.  (That is how all the people and companies in cyberspace see you – don’t you want to look your best?) 1
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3. Take that new picture and replace all your other profiles with it, so you have a singular face to the world. (It is easier to maintain one picture on all profiles, and easy is good.) 1
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4. Rework your resume and create a one-page version.  Only send your long resume if people want it.  
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5. Reword your LinkedIn profile (LinkedIn Profile Blueprint from Social Ben Martin)  to ensure that it represented the business information that you want the world to see.  Your personal brand.  Though you may still be working on ‘who you are,’ try to be as authentic as possible.  Branding is, of course, a dynamic process, so updating will happen often. 1
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6.  Do you Tweet?  Update your Twitter profile and start to use it more (at least once a day, if it makes business sense for you).  Follow more industry people you admire (like me) and also spending some time checking out the links they post.  You don’t have to say anything, just listen to what’s tweeting. 1
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7. TAGGING – tagging, tagging, tagging.  Tag yourself every chance you get.  At work, tag your profile,  tag your blog, tag people you know, tag your external profiles.  If you don’t have labels on what you do, and who you are, how are people going to find you. 1
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8. Created a word cloud of your expertise and have other people help you see where your expertise lies. 1
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9. Reading.  There is so much good info out there both on the web and in print.  I gave you a weekend reading list.  Personally, I am trying to spend at least a half hour reading a book every day.  I know that doesn’t sound like a lot, but at least it is something.  Are you reading to expand your mind and increase your knowledge? 1
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10. Follow some Communities or Groups, like TED: Ideas Worth Spreading Community.  Keep up with the pulse of one or two companies, industries, or movements. 1
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11. Register and play with an app called BrandYourSelf 1
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12. Offer you assistance in education or public speaking in your area of specialty, both physically and virtually. 1
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13. Create your Attitude Adjustment Plan, and work on clarifying your vision, purpose, values and passion statements.  You can’t know what your brand is if you don’t know who you are and what you stand for. 1
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14. Expanded your internal company and external network contacts (Are You Ready For Cyber Relations?) 1
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15. Add valuable content and comments to articles and blogs online 1
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16. Focus more on your listening skills.  Participate in activities like the 21-day Mediation Challenge with Deepak & Ophra to help quiet your mind. 1
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17. Registered with Klout.com to see how your score is changing on the internet 1
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18. Read THEDIGITALATTITUDE blog every week and comment on how you are doing. 1
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Total Reward Points

I know for a fact that these activities will help increase your digital presence.  But if my little Attitude Adjustment Reward System isn’t enough to motivate you, how about a piece of Dark Chocolate? Let me know your score. Need help with your one pager or your LinkedIn profile? email me: thedigitalattitude@gmail.com

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Keep up the good attitude. See you next blog.

– Lorian

(All the Social Butterfly’s views are her own)

Related articles

Know Thy Self First

/ Lorian Lipton / 1 Comment

Finding the words to define one’s expertise is hard. There are now several pages in my notebook* filled with one or two-word descriptions of things that I believe that I am good at and things that I am an expert in.  After I wrote down all these words, I then took time to think about what I meant by each of them.  I call this deep thinking.

daily_planner_writing_md_wht(*About the Notebook: I told you to get a good notebook, right?  You really need to be writing this stuff down. I’m using a really nice bound journal but you could just steal one from your kid’s school supply stash.  Believe me, you need to have something to write all your Attitude Adjustment Activities in. Stop reading and go get paper and pen now!)

Building your personal brand is a mix of several things and expertise is a big part of it.  Until you know what you are good at, it is really hard to communicate it to others.  And the communication part is what social branding is all about.  You need to ask yourself:  What is it I am known for?  If I ask a colleague or acquaintance, what would they say I am an expert in?  Would they know my distinct point of view on a subject? (And a future thought: Is that what I want to be known for?)

Attitude Adjustment Homework #1:  On at least one sheet of paper, write down the answer to the question “I am ______________”

I am ….a change agent; innovator; caring; mentor; mother; teacher; project manager; driven…..  you get the idea.

Attitude Adjustment Homework #2:  Take some of your words and make a WORD CLOUD (its fun and helps you to visualize).  You can make your cloud at http://www.wordle.net/create.

Here is my word cloud:

wordle expertis

I wanted to understand what ‘expertise’ meant, so I researched it on the internet, but I was not happy with any of the definitions that I found.  The definition I like the best is actually one of ‘competencies,’ and it came from IBM‘s internal encyclopedia called ‘Bluepedia:’

“Competencies are comprised of a balanced and coherent mixture of know-how (skills), know-what (knowledge), know-why (relevant experience) and individual attitude.”

Let’s break that down: (1) know HOW, (2) know WHAT, (3) know WHY, and (4) ATTITUDE.  If you have those four elements of competency then you can definitely consider yourself an expert in an area.  That works for me.

Attitude Adjustment Homework #3: Check in with other people to see if they agree with your cloud of expertise and if they would add or delete anything.

animationfinalKeep up the good attitude.  See you next blog.

– Lorian

(All the Social Butterfly’s views are her own)