I am a Project Manager (PM) by profession, and as a PM, I like to make plans and work those plans to completion. For me it is critical to have a plan, especially when you are working with something as big as crafting your digital eminence (it sounds like a big job to me). I also find that having a plan with distinct milestones helps me keep to the task at hand, otherwise I could get overwhelmed by the whole process. One of the ways that I have been successful with really complex programs is to break them down into little plans. Today I am working on the first steps and tasks to reach digital eminence: I will call it my ‘Attitude Adjustment Plan.’
Step 1 Defining My Personal Brand
I must confess that I have actually been working this digital eminence thing for several months and it is not easy. At the center of this whole eminence thing is a the PERSONAL BRAND. Without knowing your personal brand you have nothing to focus on and nothing to be eminent in. Your personal brand is “what you are known for.” It is how you define yourself in the work world while highlighting the personal elements that uniquely tell the world what makes you special.
“Personal Branding links your passions, key personal attributes, and strengths with your value proposition, in a crystal clear message that differentiates your unique promise of value from your peers and resonates with your target audience.”– Meg Guiseppi, Personal Branding Expert
Focusing on myself makes me a little uncomfortable, it is not something I am used to doing, but I know that I will not get to where I need to go if I don’t, so here goes . . .
Task 1. What is my vision and my purpose? Before I can brand myself, I need to dig deep (introspection is tough but necessary), and understand what it is I want to be known for. What practice or expertise is it that I am trying to build? What kind of client relationships do I want? And ask myself those hard questions about my purpose for doing all this.
Task 2. What are my values and my passions? This is the touchy-feely stuff. I really have to understand what I stand for, my world view and my personal values, to be able to be real (aka: authentic) so that I can move forward. To decide if an opportunity is a good fit for me, I really need to understand my operating principles, my personal belief system, my passions (those things that drive me) or I will not be happy ultimately. (And, if Mommy is not happy, no one is happy!)
This homework may take a while. Actually branding is probably something I will be working on for the rest of my life, so now is as good a time to start as any.
ARE YOU WITH ME? This is the road to Digital Eminence, and remember we are doing it with a Digital Attitude! If you have questions about your assignment just comment below. Class is now in session.
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Thanks for taking the journey with me.
See you in the Cloud – Lorian
(All views are my own)
3 thoughts on “Attitude Adjmt Plan #1 – Defining Personal Brand”
I’m very flattered that you’ve quoted my description of personal branding to highlight your own journey in defining your unique value in the marketplace.
Looks like you’re off to a good start. And you understand that getting to the core of your brand will take time.
You’ve hit the nail on the head when you say “Actually branding is probably something I will be working on for the rest of my life”. I find that from time to time, I need to adjust my personal brand messaging and communications plan, as I evolve and my needs change. Some aspects of your brand will probably always remain the same, but others may shift.
Good luck with digging deep and thank you for mentioning my take on personal branding.
Thanks for the comment. I am definitely a fan. Now to find the time to get all this done. LOL
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