Truthfully, creating and maintaining personal digital eminence is a lot harder then I ever thought. Developing eminence for a product or service seems like a piece of cake compared to self promotion. But wait… I am the product now. I am “The Digital Attitude,” the brand called “Lorian.”
For those of you that are following along with my journey, I realize that there is a tremendous amount of work to do, so I am going to need to do it in baby steps.
My first 24 hour’s attitude adjustment included:
(1) Reading the following stuff; Luis Suarez’s Blog – ELSUA.net. Luis is an IBMer and his main focus is living social and working without email (It’s a cool concept, don’t you think), and, I am reading everything I can find by Chris Brogan.com , a guru on everything social and successful author.
(2) I spruced up my LinkedIn profile (more on how in a future post), including a new picture. My LinkedIn Adviser, a wonderful British gentlemen named Social Ben (Ben Martin), told me that profile pictures look best with a BLUE TO WHITE GRADIENT background. Blue says ‘trust’ and White says ‘purity.’ I don’t have a professional business picture and I could not find one with a light background, so I am hoping this one works for now. I guess I may have to invest in a professional shot.
What do you think? Would you trust that face? –>
(3) I have been learning a great deal about tagging and keyword control. I plan on blogging about that very soon. I went and tagged my profile with a whole bunch of relevant keywords so that people can search me better. If people can’t find me based on key words, then my profile is kind of meaningless. (I looked at what some other people had on their profile to get an ideas.)
(4) I went and endorsed a few of my colleagues for their skills on LinkedIn, so that I can help them adjust their digital attitude a little too.
If I have any time before I go to sleep I am going to try and follow a few strategic leaders, like Ginni Rometty (remember I’m an IBMer), and start to comment on what she discusses (if I have something relevant to add). Comments help you build more eminence day by day. (I think I am getting the hang of this.) I also am going to take a deep look at my lack of network connections on both LinkedIn and Tweeter. (I have a lot of work to do. I think this week, I will make an Attitude Adjustment Plan, so I know where I am going.)
Doing all this stuff really is starting to set me off balance with my work/life things, and I know there must be a smarter way to incorporate social into my schedule. Are you with me? Are you starting to make an Attitude Adjustment Plan to build your digital eminence? Are there topics you think I should explore?
Thanks for taking the journey with me.
See you in the Cloud – Lorian
(All views are my own)