4 Keys To Being Found Through Keyword Search

If you had to describe yourself in one or two words, what would they be?  OK, could you do it in five words?

KeywordResearch_graphicGetting to the center, the core, the least common denominator, is what identifying your personal brand is about.  These core words, your key words about yourself and what you do, are not much different then the market gurus have been using for years to brand their products.  Marketing people use the concept of keyword search to maximize business.  Why not use it in personal branding?

The Beginners Guide to SEO says, “Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the “right” keywords can make or break your website.”  (SEOMoz, Chapter 5)

When you research something or someone on the internet, more than likely, you use keyword search.  The more specific you are, the more direct hits you get for what you are looking for.  So lets use keywords to match our background and experience.  This takes a little work, but is well worth the effort.

Most companies today use recruiting management software to scan your resume for keywords before it ever gets to a human, so let’s use that to our advantage.

1.  Find Keywords to Use:  Look at some actual job postings in your field.  I ‘googled’ and I also used ‘LinkedIn.’ to find job postings that were similar to what I do.  Using a job search engine, like Indeed.com or Simply Hired, will enable you to find a bunch of job listings on major job sites, company sites, associations, and other job sites, full of words that you can incorporate into your brand statement (i.e.: your bio and resume).  Some of the keywords were way off the mark for me, but I also found some new ones that I would never have thought about.

2.  Choose Good Words:  Be as specific as you can and focus on a few good keywords instead of a million that really don’t fit you.  The better choices you make the better match you will be when someone is looking for your skills or experience.  I am not taking about action keywords like ‘delivered’ or ‘performed,’ I am talking about the skills and qualifications that are your key attributes.  Here are the first few from the Top 100 Resume Keywords:
  • Sales
  • CPA
  • Tax
  • Business Development
  • Marketing
  • Controller
  • Healthcare
  • Human Resources
  • Insurance
  • Software
  • Manufacturing

A person focused on project management skills might use the following keywords  (I brought up a PM job post and grabbed a few):

  • Risk manager
  • Team leader
  • Agile development
  • Communicator

3.  Titles Are Not Keywords: My previous position title was a keyword search nightmare: IBM Worldwide Project Management Competency Leader.  It basically does not tell people anything and is unsearchable.

When searching, I got 18,000 hits on Google for ‘Competency Leader,’ but very few were actually things that related to what I did.  Searching ‘Project Management’  (785,000,000 hits) was way to broad a keyword without a qualifier. To help people find me, I have now added keywords to my title on my resume and on-line profiles:  Talent Development and Learning Solutions: WW PM Competency Leader – this does not change my title, but makes it understandable.  What does “Vice President” or “Engineer” really mean when searched?

jobs4.  Is this really you?  Don’t just put words on the paper that don’t match the skills you are trying to promote just because they are in a job description. You want people to find you for those things you are really good at.  Take some time and maybe let go of some old words that you have been hanging onto since you first started writing your resume.  Anything that you haven’t done in more than 10 years, though important, is probably not a key skill or qualification anymore. Make sure that the keywords that you will be found for are the skills you want the world to see.  The whole idea is that you want them to find YOU.

Let me know how the search goes and if you discover any new ways to key in on those important words.

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Keep up the good attitude. See you next blog.

– Lorian

Email: thedigitalattitude@gmail.com

LinkedIn: https://www.linkedin.com/in/lorianlipton/

Twitter: https://twitter.com/LorianL

Facebook: https://www.facebook.com/TheDigital

(All the Social Butterfly’s views are her own)

6 Ways Not To Get Your Résumé Rejected

Clipart Illustration of a Group Of Businessmen In Colorful Shirts, Carrying Briefcases And Holding Their Resumes Up At A Job InterviewThe days are over when you can just type up your resume, fill it with wonderful words about the great things you did in the past, and expect that you will sail into an interview.  Today we have to do things differently to even get it through to a human.

I have learned a great deal about resumes lately, so I thought I would share some stuff with you and I hope you will share some back with me:

1.  Target the content of your resume sections toward the position you want.  I know that you have probably heard this a ton of times, but it is becoming increasing important, in a tight job market, to ensure that you highlight the skills and experience that are relevant to the position requirements, so that the reader does not have to go fishing for them.  You need to really pay attention to detail here and pull out the stuff that will help the reviewer understand that you have what they need.  If you are applying for a programming position, for instance, you might want to give more space to the experience you gained writing code three years ago on a small project than to your most recent assignment, which may not be totally relevant, like say you were a research assistant.  Give the relevant stuff more room.

2. Write your summary last.  Make sure that everything in your resume works in support of the theme that you are trying to get across (If you want to get a job as a Web Designer – all info should focus on things that support that field).  Then in the summary, pull out the things that are really going to capture people’s attention and make them want to read more.  Sometimes, the summary is all you will get – make it worth it!

3.  Value, value, value.  Employers want to know what you did for someone else to help assess what you are going to do for them.  So instead of saying something like, “developed quality review process for XYZ company,” you might want to let them know that you, “developed quality checklists and analytics in Excel and rolled out 10 offices in 4 months, improving defect tracking by 80%.”  Results, results, results.  Don’t have any?  Pull out your old performance appraisals (hopefully you have some good ones in there) and see what you used for measurements on the job.  You need to talk in numbers, percentage, something quantitative.

4.  Keywords are key.  Your resume (your LinkedIn profile and almost everything these days) is being searched for keywords. The game is how many matches your resume generates in relation to the job you applied for or want. So make sure to look at the job description and have exact words, even exact phrases, in your resume, that match what the company asked for.  If the job you are applying for wants a Project Management Professional (PMP) with 5 years experience,  then make sure that is in there.  This is not about making up details, this is about showing your background in the most ‘matching’ way that you can.  The more words that match, the more likely you will pass the initial screening, and that ultimately improves the possibility of getting an interview.  If you don’t match the requirements, save yourself the pain and don’t apply.

5.  Grammar and spelling counts.  It just takes one typographical error to have your resume thrown out.  If you are not going to pay attention to this critical document, what are you going to do when you work for me?  Spellcheck, proofread, give it to your friends, don’t send it out until you have made sure you have it perfect.  You really don’t get a second chance to make a first impression.

6.  Get rid of the irrelevant and the ridiculous. Are you still using your original AOL screen name for business contacts:  HotMammaJamma@AOL.com ?   I highly recommend you get yourself a professional handle and move onto a server that shows you are up with the current times.  Yourname@gmail.com might be a little bit more grown up, don’t you think?  And, what about your profile picture?  Are you showing your best side?  Do you know what a perspective employer is going to see on your Facebook ?  Make sure you know what you look like out there in cyberspace (and keep your private settings PRIVATE).

Oh, yes, and one more thing you don’t need: none business details.  Just hold them for the interview (maybe), but don’t waste space on the resume.

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What tips have you learned about resumes in today’s world?

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Keep up the good attitude. See you next blog.

– Lorian

Email: thedigitalattitude@gmail.com

LinkedIn: https://www.linkedin.com/in/lorianlipton/

Twitter: https://twitter.com/LorianL

(All the Social Butterfly’s views are her own)

OMG!! You Want Me to Open What?

Oh My Goodness!  Many Project Managers are cringing when I talk about their teams being more open and transparent and leveraging social technologies. Has everything we know about project communications changed?  I think I finally understand why they worry, but let me assure you, a good communications strategy is still a key to project success, you just need to tweak it a little.

Fear

I know that it may feel like trying to manage projects with transparent and open communications is the antithesis of everything that we were ever taught as project managers about communications.  Being open just feels risky (kind of like buying something off of Craig’s List and meeting the person in an abandon building).

The principles of social collaboration seem to challenge all the conventional ideas that we have as PMs for project communications. Traditional guidance on project communications tells us that one of it’s main principles, is identifying what information is to be shared, when it should be distributed, to whom, and how it should be prepared.  How do you control communications in the open?

Yes, social collaboration means that the team, and maybe even the client, might have access to the non-confidential information about the project that is being worked on.  But, there is a tremendous benefit to working project details out in the open.  This allows the team to participate, collaborate, and react in a just-in-time way.  As PMs we need to embrace the fast-moving business environment that we work in, harness the reality of the current technologies we deploy, and leverage the globalization of our project teams.

What Transparency Means

Our communications job as Project Leaders is to ensure the team and the stakeholders have current information (status) on what, where, and when.  Being transparent, in the project context, means having an open and honest dialogue on the current state of your project.  Many projects run behind and even fail, because teams don’t want to tell each other, or the customer, the truth about scope creep, schedule slippage, resource challenges.  But, that is the reality of the project and once the team can embrace being real, all the time, in real-time, magic happens.  Being transparent is not about getting positive or negative feedback on an item, it is about disseminating information quickly so that all players can digest it, discuss it,  and react to it.  Some examples of transparent communications are:
communications 2

  • Open planning sessions to discussion and gather new ideas
  • Show milestones so everyone knows where you are going and can comment on their parts
  • Open discussions about issues; ask the team to comment regardless of if they are part of that subteam or not (solutions come from many places)
  • Show schedule and dependencies and let others own their commitments instead of being bottle necked by the PMs weekly status round-up.
  • Open your status meetings and let the extended team comment. Status now becomes ubiquitous.  There is no longer a need for lengthy status reports because it is up-to-date all the time. (Gee, I love this as a PM because it sure makes my reporting easier.)

Business today is very agile and the old top-down communications models don’t always work anymore.  The new social technologies allow teams to provide a continuous loop of feedback and ideas at the speed never before possible.  This transparent feedback loop can help a project manager, or the executives of a company,  make quicker course corrections, which means better response time to customer requirements or industry changes.

Recently, I was moderating the webcast of a global panel on Social Project Management (with 4 speakers and over 700 participants) for IBM. With only 4 weeks to put it together, all the planning, scheduling details, resource needs, were coordinated through a Lotus Connections Community.  Everyone knew what was going on, what was needed, who needed what, when, and even, how we did after the event.  Though the panelists sat in different countries throughout the world, that caused no problems because everyone checked in and chimed it, at their convenience. Issues were handled immediately (like people dropping out, or equipment not arriving).  And, except for one conference call before the event (yes, I still hang on to some old school needs like making sure people are not robots – LOL), everything was discussed, resolved, and documented in our open space.  We had a 98% participation satisfaction rating.  I know this wasn’t a big project example, but I wanted to give you a flavor of how it works.

Just try it on a small subproject first.  Let me know how it goes.

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Keep up the good attitude. See you next blog.

– Lorian

Email: thedigitalattitude@gmail.com

LinkedIn: https://www.linkedin.com/in/lorianlipton/

Twitter: https://twitter.com/LorianL

Facebook: http://facebook.com/TheDigitalAttitude

(All the Social Butterfly’s views are her own)

Self-Doubt? Get Over It!

lipsLately I am feeling a little handcuffed by my self-doubt.  I know that I learned a lot of lessons over the years and have a lot to share, but I have this nagging voice in my head filling me with worry.  I am a successful person, but I have also had my share of failures.  What is it that makes the negative voice loud and the positive voice quiet now that I have been laid off?   Why is it that I keep thinking about all the things that could go wrong?

  • Will people actually buy services directly from me instead of a big corporation?
  • Will people respond well to what I write on the blogs?
  • How embarrassed will I be if I can’t get any clients?
  • What will I say to the critics that I know will come forward when I put my thoughts out on the internet?
  • Who do I think I am to advise people on their programs and business anyway?

The self-doubt tape keeps running through my head.  It is like a soft wave eroding my sandy beach of confidence.  I have always held myself to very high standards.  Is that the problem?  I know that there are always set-backs in any career, but for some reason, my self-confidence is being shaken by the negative messages.  Old tapes seem to be getting in the way of my focusing on the positive ones to help me move forward.

00001Fear_of_Criticism

What I realize is that most of my fears are related to what (I think) other people think, about me.  Though I have tried to change, I am very sensitive to what people feel (empathetic, I think they call it).  I am driven by my need for people’s approval.  (Read my post on Self Worth Starts With These 5 Steps).   And, I think this is getting in my way of reinventing myself.

Dr. Tom Muha, a practicing psychologist and writer in Annapolis, Maryland, says negative self-talk like this “exemplified how people keep themselves from making meaningful contributions.”  He goes on to say that people “allow a toxic combination of self-criticism and comparisons to others to prevent them from taking a risk and putting their creative offerings into the public eye.”  (The Capital Newspaper, Sunday, August 4, 2013)

Everything I am reading and finding on the internet says that I just have to jump in with both feet and give up this self-doubt.  You can’t win the game, if you never even play.

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”     ―     Theodore Roosevelt

When I think about it, I have been in the game for years.  Why does the fact that the audience has changed (no longer the corporate family) bring up so much fear and trepidation?  As an innovator and thought leader in Project Management and Learning Solutions, I had many of my ideas criticized and even shot down over the years at IBM.  It never stopped me before from finding new ways to get the job done.  What makes this any different?  What makes being outside the corporate structure so scary?  Criticism stings and it may set me back (it may even feel overwhelming at times), but not moving forward because of the fear would be the saddest thing I could do.

Are you dealing with self-doubt?  How are you getting through it?

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Keep up the good attitude. See you next blog.

– Lorian

Email: thedigitalattitude@gmail.com

LinkedIn: https://www.linkedin.com/in/lorianlipton/

Twitter: https://twitter.com/LorianL

Facebook: https://www.facebook.com/TheDigital

(All the Social Butterfly’s views are her own)

2 Keys To Rebranding Yourself After A Lay-Off

If you already have your digital brand in place then there isn’t much you have to do after a lay-off.  But, I found two areas that I need to tweak  to  free myself from anything that may not be authentically me.

keysAs discussed in previous posts, the first step in personal branding is to focus on what makes you unique.  Whether you worked for a public or private company, or even for yourself, if you have your digital presence in good shape, the task to tune yourself up is not as daunting as it may seem.

When ‘Big Blue’ laid me off earlier this month, I had this nightmare that I had to totally reinvent how I looked digitally for the business world.  I was chained to my desk and reworking my profile, again and again and again.  This scared me awake!  A big piece of how I define myself and my brand is my work, and for the last 18 years I have defined myself as being part of a big corporate machine.  Once I started looking at my actual digital footprint however, I realized that there was little I had to change.

Your brand is your personal message.  This message is picked up by the people you interact with (physically and virtually). Branding has less to do with ‘who you work for,’ and is more about ‘what makes you unique.’  So, as I was reviewing my dossier for my resume rewrite and social network profile updates, I realize that most of me is the same as I was a month ago (before unemployment). My competency has not diminished: my knowledge and skills haven’t changed; my critical thinking capability is the same as it was; my technical knowledge didn’t disappear overnight.  My appearance is the same; my great sense of style, my infectious smile, the way I enter a room.

So what really needs to change in my brand?

Here are 2 keys areas to look at when reworking your brand after leaving a company:

return to sender1.  Give your old company it’s ‘Point of View’ back.  An important part of your brand is your personal opinions on things, also known as, your POINT OF VIEW (POV). You communicate to the world what you value through your opinions and positions on matters of interest. This is your attitude or the way you view things.

Companies, and even departments within companies, also have POVs.  And, when we work in them and do business for them, we take on the company’s POV along with our own.  They may call it – company values, organizational culture – but you know what I am talking about.  When you negotiate a deal for a particular company, you are doing it from the POV of the company you are representing.  If you write blogs or post things on a company site, you are (or should be) representing the company’s POV.

With the large push in digital marketing on the internet, most companies are aware that having a clear POV that the customer’s understand, is a critical success factor. Howard Shutz, CEO and founder of Starbucks, in his book Onward, talks about how he needed to re-communicate Starbuck’s point of view when he returned to the company in 2008 to ensure that customer’s knew exactly what Starbuck’s stood for.  When you think about certain companies (Starbuck’s, Walmart, IBM)  their POV in business is very loud.

That, is the first hurdle.  Being able to identify your own POV after being part of a larger and louder voice for a long time.  Many people, when first trying to define their personal brand outside their company’s, have trouble finding their social ‘voice.’ (Hatch and Schultz)

As an employee, we take on our companies POV (which is what we’re supposed to do), but when we leave, we need to make sure we re-find our own. 

answeringmachine2.  Update Your Message.  I don’t mean your answering machine tape (no offense meant to those of you that still have them).

After a while in any company, we figure out what the communications expectations are and how to work within the company’s culture. Even sentence structure and vocabulary is influenced by a company through years of interaction.  How information is delivered is influenced by the culture and acceptance practices of an organization.

Dale Cyphert, PhD, in a paper about business communications, relates operating in a corporate culture to traveling in a foreign country.  She says that “successful travel through foreign lands involves learning to eat, talk and behave the way the natives do.  Similarly, success in a business involves acting, communicating, and thinking ‘like a businessperson.” (Dale Cyphert)

We all learn how to communicate in our company cultures through an “exchange of information and transmission of meaning” (Daniel Katz and Robert L Kahn).   We learn how to operate through our communications with co-workers and colleagues, as well as, across boundaries of departments, regions, and organizations themselves.  Over time, the corporate way of communicating becomes part of who we are and, many times, part of our personal POV.  No matter how comfortable you are with your old company, it is time to find your personal voice.  It is like coming home after being in a foreign country for a long time.  You may still like to eat the foods of that land, but you have more options now, so is that still your POV?.

Your values and perspectives are uniquely your own.  There is nothing wrong with holding on to many of the values and ideas that came from your previous work, but now you get to decide if they really fit who you are.  This is your chance to tweak your message – to speak with your own voice.

I learned how to speak from my company’s point of view and how to communicate based on their rules – I am just looking at whether that still fits the newly independent me.

Have you thought of any other areas of your personal brand that may need tweaking to raise your unique voice?

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Keep up the good attitude. See you next blog.

– Lorian

Email: thedigitalattitude@gmail.com

LinkedIn: https://www.linkedin.com/in/lorianlipton/

Twitter: https://twitter.com/LorianL

(All the Social Butterfly’s views are her own)

References

  1. Relationship Between Organizational Culture, Identity and Image, Mary Jo Hatch, Cranfield School of Management, Cranfield University,Cranfield, UK, and Majken Schultz, Copenhagen Business School, Copenhagen, Denmark, European Journal of Marketing, Vol. 31 No. 5/6, 1997, p p. 356-365 © MCB University Press, 0309-056
  2. Business Communications Self Study, University of Northern Iowa, College of Business Administration, Dale Cyphert, PhD, 2007.
  3. The Social Psychology of Organizations, Daniel Katz and Robert L Kahn, 2d ed, New York, Wiley, 1978
  4. Images courtesy of Google Images

Self-Worth Starts With These 5 Steps

confidence

I am a people pleaser.  That’s right – I admit it.  Right here – in front of all of you.  I spend waste a great deal of time worrying about what other people think of me.  My parent’s told me that I should always play nice and then people would like me. Winning approval from others is was important to me; partly because of how I was raised, and partly because of how I am wired.  It took me many years to realize that I was basing my self-worth on what other people thought of me instead of what I thought of myself.

“Self-worth comes from one thing – thinking that you are worthy.” Wayne Dyer

When you make choices based on other people’s expectations (sometimes explicit and sometimes assumed) most of the time, you regret them because they are not coming from inside you. You probably know someone who has made important choices like where to go to school, what career to pick, even who to marry, not for their personal benefit really, but because they wanted the ultimate approval from their ____________ (choose one or many) parents, spouse, friend, business associate, etc.

Living up to someone’s image of you instead of your own makes you invisible.  In the end it erodes your feeling of personal value – of self-worth.  There are many people who do not value their own self-worth and this shows up in their work, in their level of happiness, and in their brand.  If you build your personal brand with no self-confidence, it is like a house of cards, it will fall as soon as the wind blows.

Here are 5 things to work on to improve your view of you:

1.  You can’t please everyone all the time.  This is a hard pill to swallow for us people pleasers, but it is reality.  The sooner you stop wasting time trying to make everyone happy the better you will start feeling about yourself.  Someone is always going to not like something, so just be true to yourself and don’t waste time trying to fix it.  “I am thankful for all of those who said NO to me. It’s because of them I’m doing it myself.” – Albert Einstein

2. We all make mistakes.  One of my favorite quotes is by Mary Pickford: “If you have made mistakes, even serious mistakes, you may have a fresh start any moment you choose, for this thing we call “failure” is not the falling down, but the staying down.”  The past, is gone.  Free yourself by leaving the past, in the past.  My daughter rode horses when she was little, and when she fell off (which you always will sooner or later), I picked her up and put her back in the saddle.  We all fall off from time to time, it’s how you continue the ride that makes the difference.

cat.lion3.  Find what inspires you.  Only you know what makes your heart beat a little faster when you think or talk about it.  Listen to yourself.  Self-worth is not a one time thing, it’s about constantly improving who you are, about continually reinventing yourself.  The more you tap into the things that make you feel fulfilled, the greater your self-confidence will be.  “The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.” – Steve Jobs

4.  Take responsibility for who you are.  You are in control of your attitude, how you react to situations, and your sense of self-worth.  Eleanor Roosevelt said, “no one can make you feel inferior without your consent,”  so don’t let them.  It is your job to prove to yourself that you matter.  We can not always control the things that happen to us, but we can control how we handle them.

seuss5.  Value yourself. “Self confidence is the most attractive quality a person can have. how can anyone see how awesome you are if you can’t see it yourself?” – Unknown   I bet you could write out a nice list of all your faults right now, but what I want you to do is write down your skills and abilities.  A big part of valuing yourself is stopping the negative internal talk and focusing on the positive things.   Everyone is good at something – be real with yourself.  Just name even one or two things that you enjoy doing.

Walk tall because, as Dr. Seuss said, ” you have brains in your head – you have feet in your shoes – you can steer yourself – any direction you choose.”

What have you learned about your self-worth?  Have you reinvented yourself lately?

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Keep up the good attitude. See you next blog.

– Lorian

Email: thedigitalattitude@gmail.com

LinkedIn: https://www.linkedin.com/in/lorianlipton/

Twitter: https://twitter.com/LorianL

(All the Social Butterfly’s views are her own)

References

Laid Off? 5 Attitude Adjustments To Make

change“To up the odds of survival, leaders at all levels, must become obsessive about change.”  “Change must become our norm, not a cause for alarm.”- Tom Peters, Thriving On Chaos, 1987

These were the opening lines of a speech I gave in 1988 on Change.  Funny, I must not have been listening to my own words.

I pride myself on being an innovator, a thought leader: of seeing where transformations are needed and helping others through their change process.  But, I, like so many of my colleagues, have gotten caught in this whirlwind of economic downturn.  I could rant here and say “why me?”  But, truthfully, it is not about me.  It is… just business as usual.  An expected norm.

Tom Peter’s said that being excellent is no longer enough; that companies people (my word change) need to be perpetually ready to innovate. They must be willing to make continual improvements because the business environment is so competitive. Rather than focusing on cost-cutting efficiencies, these improvements must stress providing customers with value. He predicted, in 1987, that this rapidly changing world – fueled by new technology – would be unpredictable, so companies people must learn how to “thrive on chaos” to survive the turbulent times ahead.  And he was right and these are those times.

As I have just learned on Wednesday, even when you do the ‘right’ things, make those constant improvements, show your value, and keep innovating, you can still get caught up in the undertow of corporate unpredictability.  So this Social Butterfly, me, has now been tossed aside, or given freedom, depending on how I chose to look at it, from my corporate parent after almost 18 years of service.  Ah, the lessons.

Though a constant change agent in my work, I question maybe I was not bold enough, loud enough, social enough, or something, to be of right value to the corporate machine.  Every day, in every way, I challenged my coworkers, my company, and myself, to move forward, just like Peter’s told me too. But the truth is, it had very little to do with me.  I was in the wrong place at the wrong time. Once the shock and the fuzziness of being laid off subsides (it has only been a couple days but I am not the wallowing type so I hope it is soon), I will get grounded and get going. So, let’s look at several steps I plan on taking over the next week:

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1.  Don’t lose focus

Remember that ‘it is just business, to them.’  Yes, it ticks me off!  But it is true. In most cases, when laid off, it is not personal. (That sounds so stupid doesn’t it? Because it sure feels that way right now.)  In my case, I think it is about the stock price and how they balance bad sales numbers – they’ve cut and cut everything else, so now all that is left to cut are the workers. There is absolutely nothing I can do about a corporate strategy from where I sit.  It is what it is. My job moved to a lower cost country and now, I need to move forward for me.

I need to really get down to the nitty gritty activities that are going to move me into my future and not wait until the dust settles.  I think that the key to staying focused is to create a very detailed ‘to do’ list that provides me with practical details and priorities.  Spending time every day designing my future is now my priority.  That IS my job (and shame on me, it always should have been.)

2.  Talk about it

That’s right.  It may be embarassing, but I can’t get caught in what the psyhcologist’s call “the dance of denial.”  Luckily, I have some trusted friends to listen to me.  It is important to engage in conversations with others in similar situations (heck, we don’t know the real numbers but there are about 6,000 of us just this week).  Be social. Seek out support both on and off line. (30 Websites to Visit When You Get Laid Off)  Find ‘healthy’ vehicles for catharsis, whether exercise, gardening, walking the dogs (that is mine).  I think it is best to focus on MY feelings about the lay off and not rant on about the ‘bad’ company (though that is easy to fall into).  This needs to be about me – not them.  Burning bridges, because of being upset or angry, is not the best path to the future – especially when you are a blogger.  Having an outlet is critical to moving on though.  This is a loss, it takes time to get over that: anger, fear, depression even, are all normal reactions.  I need to be gentle with myself (which isn’t easy for me).

3.  Let go of the past as quickly as possible

Generate small, success assured activities, even if it is just grocery shopping.  Right now, my self esteem is rocky.  I need to know that I can get stuff done.  I just read in some magazine that Sheryl Sandberg (Miss Lean In) writes down her  ‘to dos’ on a sheet of paper and then when done, tears it out of the notebook and throws it away.  I like that, because it is a physical act that celebrates completeness.  It is important to create rituals and celebrate closure on things so that I can start to embrace a new future.  Just keep putting energy into the future state (this may be a ‘fake it, until you make it’ statement, but I can do it, I have to do it!)

4.  Push the limits

Truthfully, I just lost my job and things (other than health) don’t get much worse than that for bread winners.  So why not experiment.  Identify next steps and go for them.  I need to find my moxie, my guts, and push myself to envision that which I really want.  Now is the time that I have to forge in a new direction: go back to school or maybe get The Digital Attitude consulting business off the ground ?  If not now – when?  If not me – who?  This could be a great gift – right?  As Dorie Clark says in her book Reinventing You: Define Your Brand, Imagine Your Future, ” To survive and thrive, you have to reinvent yourself and move on.”  Which takes me to my last point…

Shift-Happens-You-Are-The-Key-To-Change-300x2335.  Reflect and then move on

The one thing we know for sure is change is going to keep coming.  I will look back for a moment, do my lessons learned and move on.  Integrating this experience into the fabric of my life.  Give myself the time and space to reflect and review all the things that got me here and then articulate my vision for what will get me there.

How have you dealt with some of life’s major changes?  Any advice?

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Keep up the good attitude. See you next blog.

– Lorian

Email: thedigitalattitude@gmail.com

LinkedIn: https://www.linkedin.com/in/lorianlipton/

Twitter: https://twitter.com/LorianL

(All the Social Butterfly’s views are her own)

References

Thriving On Chaos: Handbook for a Management Revolution, Tom Peters, Harper Books, 1987

Life Changes: A Guide to the 7 Stages of Personal Growth, Adams and Spencer. Paraview Press (November 12, 2002)

Lean In: Women, Work, and the Will to Lead, Sheryl Sanberg, Knopf; First Edition edition (March 11, 2013)

Reinventing You: Define Your Brand, Imagine Your Future, Dorie Clark, Harvard Business Review Press (April 9, 2013)

6 Ways To Cure Social Media Resistance

fishAre you feeling like a fish out of water?  Do you feel overwhelmed by the social web revolution?  Well, if you do, you are in good company.  I have talked to many people lately, both non-technical and technical, who are avoiding using social media as much as possible, and have a long list of reasons why.

How does one keep up with all the changes and the new speed of social interaction on the web?  What if you don’t want to spend all your time on-line?  How does one deal with the onslaught of information and social networks?

Bisnode reported that 90% of the worlds data has been generated in only the last two years, no wonder people’s heads are swimming.  Here are some thoughts on what we should all be doing to deal with natural social media resistance.

1.  Give Up to Keep Up

Sometimes I think that I am the only person in the universe experiencing overload from all this digital data that is flowing into my computer, my smartphone, my TV, and my head.  Then I realize that no one, and I mean NO ONE, can keep up with this data flow, unless you are a machine.  So, first thing to understand is that you need to give up trying to keep up with the data flow, because you can’t win that one.

The internet has significantly changed the way we do business.  And social media has changed the way we manage information.  The rules have changed.  This is part of the reason so many of us are uncomfortable.  Take email, for example, something that has been around now for many years and is probably a significant part of your life.  You know what is expected of you around email rules and etiquette. If someone sends you an email, they expect an email back.  If they don’t get one, they send a reminder.  But, if someone ‘likes’ your comment on Facebook or Twitter, no response is required or expected.  Today’s social media moves much faster and uses different rules. You need to give up your old rules because they don’t apply to the new platforms.  To keep up, you need to give up your old rules.

2.  Pull up the shade at least half way.

tompetersAlmost daily, people over the age of ____ (fill in the blank), are asking me about the seemingly blurred lines between professional, public and personal privacy online.  It feels a little like getting undressed with the shades up. We were warned for years about privacy on the internet and now all those rules are being brought into question.  No wonder we’re feeling assailed.   The rules about privacy appear to be changing daily.  I don’t think anyone really knows the answers on this topic just yet.  And not knowing something as intimate as the privacy of our information is unsettling.  But right now, you need to be internet smart but also give yourself some room until the patterns of interaction sort themselves out.  There is no right answer in this case, at least not yet. But as Tom Peter’s said “When the window of opportunity appears, don’t pull down the shades.”  Though I won’t open mine 100% yet, I think we miss a tremendous opportunity if we lock ourselves out because of the privacy rules.

3.  Less is more

There are so many different social media networks out there now, that it is easy to be overrun and overwrought with what to join and participate in. I recommend that you pick one personal, like Facebook, and one professional, like LinkedIn. (For more info check out 4 Steps To Decide What Social Media Network To Join).   Ignore the millions of other social networks screaming for your participation because, less participation is more sanity.  Spend your valuable few minutes a day in one place where you can get to know others and have meaningful interactions.

4.  Show up, occasionally

You don’t have to be everywhere on the internet, but you do need to be somewhere, consistently, if you ever want to be known.  Once or twice a week on Twitter or commenting in a community, is enough to start building a rapport with others.  You do need to show up but it does not have to be 24X7.  Pick two days to make your ‘show up’ days and spend a little time building your online presence.

5.   Forget ‘transparent,’ go for ‘authentic’

privacyI have trouble with the term ‘transparent’ that is being used for social collaboration.  I think that is another reason that people are uncomfortable with the medium.  Transparent makes me think of that window shade being up again and everyone seeing into my dressing room. It is not about sharing every little bit of information about me on the internet, it’s about being in relationship to other people, in such a way as I can be real and speak from my heart.  When I write this blog for example, I don’t fill it with hype and fluff.  I share with you my genuine thoughts – the real me.  OK, I admit, I’m an extrovert and I am comfortable sharing a lot of my life story, but even if I was more private, or more introverted, as long as the stuff I share is authentic, then I think the connection will be there.  You don’t have to violate your privacy to be connected, but you do have to share something to make the connection, whether physical or virtual.

6.  It’s up to you

It is like the wild west out there on the internet highway.  Full of possibilities and “there is gold in them there hills.”  You just need to filter through some dirt to find it.  What does that mean, you say?  It is up to you to decide how you want to be on the internet. Then you can learn some of the tricks to keep out the unwanted noise.

What is it that you want your connection to social media to be?  Do you want to increase your digital reputation?  Do you want to build your business by using social media?  What are the positive things that social media can bring to your life and your work?

You have a lot to offer, really you do, or you wouldn’t be reading this.  Share a little of who you are on the internet, in your profiles, in your comments, and though I know it may be uncomfortable at first, you will find the virtual connections not only uniquely rewarding but surprisingly freeing.

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Keep up the good attitude. See you next blog.

– Lorian

Email: thedigitalattitude@gmail.com

LinkedIn: https://www.linkedin.com/in/lorianlipton/

Twitter: https://twitter.com/LorianL

(All the Social Butterfly’s views are her own)

Increase Your Brand: Know Yourself, Choose Yourself, Celebrate Yourself

The Golden Brand

Why care about your brand? 

Because if you don’t, who will?

You’ve been working hard for years and feel you deserve rewards for your thought leadership and expertise – am I right?  How do you think you’re going to get those rewards?  Reality is you can wait and take your chances at success or you can make things happen.

Have you Googled yourself lately?  Does the first page of results represent who you are and what you want people to see about you?  It is up to you to tend your reputation on-line.  You don’t get noticed by accident.  You are the brand of YOU and you need to be presenting you OUT LOUD and SOCIAL for everyone to see.

My Father’s Advice Was Right For Then – But Wrong For Now

My father always told me that if I worked hard for a company for 25 years, kept my ‘nose to the grind stone,’ and showed my loyalty, I would have a successful career.  That made sense 60 years ago.  You see, my Dad was born to immigrant parents, in New York City, in 1912.  He was the first reinvented person I knew.  He was unemployed and penny-less during the Great Depression, and found meaningful employment as part of Franklin D. Roosevelt’s New Deal program, the Civilian Conservation Corps (CCC).  (The CCCs put thousands of unemployed young men to work on public projects.)  After World War II, my Dad returned as a wounded veteran and became a dress salesman.  By the late 1950’s he owned his own dress manufacturing business in New York’s garment district.  My Dad know nothing about self branding or reinventing himself (though he did attend the original Dale Carnegie seminar – I have the first printing of the book to prove it). Only movie stars, musicians, and artist branded themselves.  (Think Picasso or Liberace). The advice he gave me in the ’70s, when I graduated college, was true at the time: join a company and become part of a big family. The company will take care of you. And, if you are a good girl, and waited patiently, when the time is right, you will move up the corporate ladder, position by position. That, of course, was then and this is now.

In 2013, your work life is about your value as an individual. You are not seeing many people staying in one company forever anymore.  The U.S. Bureau of Labor Statistics reported that in January 2012, the median number of years that wage and salary workers had been with their current employer was 4.6. The fact is that people are staying in companies for shorter periods of time because employees are focused on building their personal skills/capabilities (resume) and then, when their current assignment is complete, selling themselves to the highest bidder.  The philosophy of one-company loyalty, or living the ‘company life,’ for one’s whole career, is a thing of the past.   Most people I work with at IBM have been in the company less than 5 year.  It is a new day, Dad.

Know Yourself

BeckhamPersonal Branding doesn’t work if you don’t believe in yourself.  I am not talking about a ‘fake it until you make it’ self talk.  You need to have confidence in your skills and in the you that you’re presenting to the outside world.  On the internet, fakery is exposed in seconds. You need to know the keywords that make up YOU.  That’s something my Dad never had to think about.  He was a keen salesman and walked the streets of Manhattan for years with a sample bag under his arm.  His business, like all business, was about relationships.  Everyone knew his values and what he stood for before he even walked in the door.  You could say, “his reputation, preceded him.”   But that can only happen when you know who are you are.

Your personal brand should be as clear in the minds of others as it is in your own.  For example, what comes to your mind when you think of:  Modonna, Donald Trump, or David Beckham? I think Modanna – rockstar, musical innovator, and sexy bras; Donald Trump – big buildings, return from bankruptcy, strange hair, and The Apprentice TV show; David Beckham – footballer (soccer), Spice Girl Victoria, Manchester United, and tattoos.

Why do these people stand out in your mind?  What unique things are the identifying features of their brand?  What are your unique identifying features?

Choose Yourself

cheer2If you are not cheering for yourself, why should anyone else?  Like I said above, you need to believe in your capabilities.  Do a good job with knowing what you have to offer and then have confidence in those qualities.  If you are a Baker, but you think you make lousy cupcakes, who is going to buy them?  In today’s day and age, those who wait to be selected, rarely are.  The winners are not the ones that wait nicely and ask permission to move ahead.  They are the people who took the moment into their own hands.

“The real trick is to not wait, but to pick yourself. To “turn pro” in your head. To believe you can do what you’re asking others to believe about you.” [Jeff Goins, Stop Waiting To Be Picked]

Celebrate Yourself

Are you your own worst enemy?  I have watched many people, especially women, make light of their accomplishments.  It is hard sometimes not be self-depreciating but it is important to learn to accept praise sincerely without belittling your accomplishments.  When someone gives you a compliment, do you ever say “Oh, it was nothing,” when it was really a good piece of work?  You should take the credit – even for the small stuff.

I want you to notice how young people have no trouble showing all their life’s tiny moments in the open on Facebook or Twitter?  Taking a lesson from the kids, the power of showing the world positive little accomplishments builds up into a wonderful celebration of achievements and, when viewed from the outside, a nice portfolio of accomplishments. You probably have no trouble Facebooking your kid’s minor accomplishments: “Sally got the role of the lobster in the Christmas play” or “Fido rolled over.”.  But when it comes to ourselves we tend to be self-defeating and we undervalue what we have done. Don’t lose the importance of the small stuff.  Celebrate your wins in the open and let people know how awesome you are.

Attitude Adjustment Homework: Blowing Your Horn

  1. Make a list of accomplishments you are proud of.  They don’t all have to be related to work.  You should include goals that you have met, skills you have cultivated, and problems that you have solved.
  2. Select 1 or 2 of the accomplishments on your list.
  3. Create a plan to publish highlights of your accomplishments across your social channels over the next 30 days.  [Note:  Having a plan keeps you from drowning your audience with too much of your good thing – which can be a turn off.]

Would you rather be the pickee or the picker?

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Keep up the good attitude. See you next blog.

– Lorian

Email: thedigitalattitude@gmail.com

LinkedIn: https://www.linkedin.com/in/lorianlipton/

Twitter: https://twitter.com/LorianL

(All the Social Butterfly’s views are her own)

References

Exercises modified from About.com Small Business: Canada – Blow Your Own Horn: Business Success Program: Business Success Lesson 9 by ,

Your Image Matters: 10 Tips for the Right Profile Picture

It takes just one-tenth of a second for us to judge someone and make our first impression.[1] Like my mother always told me, “you don’t get a second chance to make a first impression,” and, in the case of social networking, your profile picture is the number one biggest visual impression that you make, every day, with every contact.

Your profile picture may be THE most important piece of information about you on the internet.  Really – just think about it!  It is the visual key to your digital brand.   It is the only visual connection that internet contacts may ever have with you.  Are you sure that the picture of you at your family picnic 30 years ago, or the one where you are making that weird face, is really how you want people to know you?

Your images matters.  And because we have less opportunity to be in each others physical space, the image of you in your little tiny profile picture matters even more. That digital representation of you is all that your colleagues, employer, prospective new employer, clients, followers, and so on, may ever see.

I’ve noticed that my profile picture shows up everywhere these days:  when I comment on someone’s posts, when someone sees me on Twitter or LinkedIn, when I send an email – it is that little ‘Lorian-head’ that people relate to first, before my text.

C.G. Lynch, writer of Social Media Matters for CIO magazine said: “Truth is, this photo may be used by people whom you don’t know very well as they try to size you up – personally or professionally. So it matters.”  You may not get a second chance to show them your face.

10 Tips To the Right Profile Photo

Here are a bunch of tips that I put together to help you pick the right photo for your online accounts:

  1. Use a current photo.  When I went to buy my house, I picked a real estate agent who looked about 35 years old in her advertising photo.  When we met face to face, she was in her 60’s.  It made me a little concerned about trusting her.  Realize that someday you may actually meet the people who see your profile picture, make sure that you are as recognizable as possible.
  2. Use a human photo of YOU — not an object – not an avatar. (Though I do love my avatar because she is eternally young and she may be the right version of me on my personal Facebook page, but not professionally.)

    mywebfaxe

    Lorian’s Avatar

  3. Use a photo of ONLY you – no pets – no children – no vehicles – no drinking buddies.  Also, make sure that there are no errant body parts in the photo – like someone’s hand from an arm that you cropped out (that would be tacky).
  4. Smile! Your face should radiate warmth and approachability.  Smiling gives a positive signal, even in one-dimensional viewing.
  5. Make eye contact with the camera.  People want to see your eyes – it’s a trust thing. Look directly at the camera.  Don’t take pictures with a webcam, they just don’t look right.
  6. Create visual contrast.: There should be equal balance of dark areas and light areas. Take note of what you’re wearing, along with your hair color, when choosing what will be in the back drop.
  7. Chose your best clothes colors.  Think about other pictures that you look good in – what color were you wearing near your face then?  Wear clothes based on the professional appearance you want to present.  For most of us that is no t-shirts, busy patterns, or Hawaiian shirts.  Black and blue outfits always work well.  Photo experts say avoid white.
  8. Have a quiet background.  The less you have in the background of the photo the less visually distracting.
  9. Take a head and shoulders shot.  Look at other people’s profile pictures and see how much of their upper body they show.  A shoulder is always good.  But the profile shot is very small, so you want to be able to really see your face.
  10. You don’t need a professional photographer (though it would be nice), but take multiple shots.  Then ask people for their opinion on which one makes you seem most “approachable.”
President Barack Obama: Inauguration Day 2009

Not to get political here,  Just a good example of a profile picture,  And, if you must have a building in the background, the US Capitol would be one to have. – President Barack Obama 2009

“The goal is for your photo to reflect how you will look when you meet a customer, not how you looked at that killer party in Key West four years ago. The best profile photo isn’t necessarily your favorite photo. The best photo strikes a balance between professionalism and approachability, making you look good but also real.” – Social Ben Martin from his Social Media business blog

Do you have more profile tips to add to the list? What has worked or not worked for you when it came to your profile picture?

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Keep up the good attitude. See you next blog.

– Lorian

Email: thedigitalattitude@gmail.com

LinkedIn: https://www.linkedin.com/in/lorianlipton/

Twitter: https://twitter.com/LorianL

(All the Social Butterfly’s views are her own)

References

  1. Willis, J., & Todorov, A. (2006). First impressions: Making up your mind after 100 ms exposure to a face. Psychological Science, 17, 592-598.
  2. Image @ Trevor Aston Photography Bad Profile Pictures Are Like Limp Handshakes
  3. What Does Your Social Networking Profile Picture Say About You? How you portray yourself on social networks like Twitter, Facebook and LinkedIn matters. June 17, 2009 by C.G. Lynch
  4. Careerealism: Because Every Job is Temporary ,11 Tips For Choosing Your LinkedIn Photo,
  5. Analogue Chic, How To Look Better In Pictures: The Profile Pic, January 19, 2011
  6. Ben Martin, 6 Steps to a More Marketable Linked Profile
  7. BrandYourSelf, 5 Ways To Make Your Website Profile Photo Work For Your Personal Brand Image, July 15, 2009
  8. NJ Ledger, Allan Hoffman: Does that profile picture make you look like a schlub online?, May 10, 2013
  9. Photo from “President Barack Obama: Inauguration Day 2009