4 Steps To Decide What Social Network To Join

Today’s Digital Attitude Adjustment is focusing on building connections: connections to other humans via the internet.  Social connections are the currency by which you build your social reputation and ultimately, your digital eminence.  Out here in cyberspace, communication takes place in the form of written words, pictures, and videos.  These are your digital footprints, the path to you.

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Building your online reputation all boils down to connecting with others.

No others = No reputation = No eminence.

What that means is you need to join and participate in at least one social network.

A common question I get asked is “What social network should I join?” and “Which social network would be right for me?”  I know it can be confusing so here are some thoughts to help guide you.

2973684461_8ecfb1dd10_zChart Credit Laurel Papworth  and Gary Hayes

* INVOLVE – listen to, live the social web, understand it, this cannot be faked
* CREATE – make relevant content for communities of interest
* DISCUSS – no conversation around it, then the content may as well not exist
* PROMOTE – actively, respectfully, promote the content with the networks
* MEASURE – monitor, iteratively develop and respond or be damned!

1.   Figure out who you want to connect with. (If you are a business, who is your audience?)

Ask what social media venues others in your organization or profession are using?  Different venues are good for different connections.  The leaders are Facebook, Twitter, LinkedIn, Pinterest, and YouTube.  They serve different purposes for different people, but, if I was starting today, I would join Facebook for personal and LinkedIn for business. Twitter is really good too, but not everyone was born to Tweet.

I think my personal history kind of parallels the growth of social media, so here is a little flash back.

I started my journey into social networks back in the 1970’s with Usernets and Bulletin Board Services (BBS).  They allowed me to chat with others through online forums. The conversations were not interactive, like we have today, but they were revolutionary for the time. 

In the 1980’s I moved to online services, CompuServe, Prodigy, and then America On Line (AOL).  At that time I also was starting to use Internet Relay Chat (IRC & IRQ)) services which developed into Instant Messaging. 

Then in 1997 I discovered a service called “Six Degrees.”  This was the first site that I can remember that actually let me have a profile. 

I think it took several years (or maybe I was busy working and raising a family) but about 2005 I joined a new venture called  MySpace (it was big for it’s time, but I would not bother with it today);

In 2006, I moved to Facebook (where I still play with my family and friends everyday, sharing status updates and pictures);

I joined Twitter when it was an egg (2007 or 08), but I am only just starting to Tweet on a daily basis (and watch all the knowledge that flashes by every moment of every minute of every hour – thanks to my new very social friend at Kenexa (an IBM company), Bruce Kneuer, Social Media Manager).

I have been a member of  LinkedIn since 2009, but , like many people, I thought it was only for job hunting, which is not true anymore, so I am using it much more (a shout out to Social IBMer Ben Martin, who has some great blog posts to help you use LinkedIn).

I started my pet blog,DogDaz, on Tumblr in 2010, but moved it to DogDaz on WordPress in 2011, which is a better platform for it.  I still do Tumblr but only go on to reblog the great pictures that people post.  

I ‘pin’ sometimes on Pinterest, but mostly I watch what my kids have on their boards.

I belong to several groups in LinkedIn, as well as other communities of practice I belong to, but am getting ready to pare down because I have to many.

 I am also active within my company, IBM, on our internal social space called Connections.

This of course is separate from all the email spaces that I use for the blogs, personal, and business (AOL, gmail, and Lotus Notes).  Oh Yeah, I do have a Google+ account but have not had the time to research it’s value for me yet. 

I tell you all this because, different venues serve different purposes. Now you are probably really confused, so read step 2 below.

2.  Do your research and experiment.

I joined different networks over the years, but only one at a time.  This way I could observe and listen for a while to see how the network worked, what was being discussed, and where I might want  to put my few precious comments.  If you do your homework in Step 1 above (What are other people you know using? What is your professional organization or business group communicating on?), you may get your answer quickly.  Like I said, the winners today usually are LinkedIn and Twitter if you want business like connections.

3.  Set goals and manage your time.

Social media can suck up all your time if you let it, so be clear about why you are using it and how much time you have to devote to the activity every day.  A timer really does work, so get one!  Twitter and Facebook demand more time to be active on than LinkedIn or Pinterest.  Be real with yourself about the time you will have to devote to the medium.

4.  Don’t spread yourself too thin.

You really have to prioritize what you are doing.  You do not need to be on every social network, and you do not have to use them every day.  It is better to be on only one social network and have good participation, then to be overwhelmed and not participate at all.

The only way you build your social reputation is by connecting through social networks. If you are not connected, you need to remedy that right now!   Without virtual connections, you basically are talking to yourself.  Sharing information without connecting is meaningless.

YOUR ATTITUDE ADJUSTMENT HOMEWORK: GET CONNECTED

For a great exercise in connectivity and human relationship building check out “Leading With Intention,” a blog by Vicki Flaherty, a fellow IBMer..

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Keep up the good attitude. See you next blog.

– Lorian

(All the Social Butterfly’s views are her own)

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What Are Your Reading This Weekend?

Sir Winston Churchill said, “So little time, so much to do,” but I must modify that to “…so much to read!”

girl_reading_school_book_sm_wht_31368I may be on the laptop for hours and hours reading articles and blogs and teleworking all day, but there is something about paper under my fingers, and walking into a real brick and mortar book store that just fills my heart. There are so many books that I have been wanting to read, so I thought I would go pick some up last night (literally).  Here is a list of several books, some which I have read, some I am reading, and some I am going to read this year.  I compiled this short list from personal experience and researched reviews to help on this journey to understanding self, brand, and how to take a place in relationship to the new social paradigm. I hope you add some to your stack and feel free to add some to mine.

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READ:

Dale CarnegieHow To Win Friends And Influence People: Written in 1936, I have my fathers original (he dated it 4-9-37). Dad was a dress salesman in New York City.  I have read this book a zillion times since I was young.  It still is one of the best business books you can read because it is all about the art of the relationship, the network, and good old communications. (Post script:  My Dad was born in NYC in 1912, and has been gone 15 years last month.  He went from nothing (literally) to owning his own dress manufacturing business in the ’50’s.  Thanks Dad for setting me in the right direction.)

Arbinger Institue – Leadership and Self Deception: I recently read this for a leadership class and I thought it was an interesting way to look at how we box ourselves into believing our own story (whether good or bad) and then swirl people around us into our own self deception.  A good airplane read that will make you look at your internal conversations and how they affect your relations to others.

Spencer Johnson – Who Moved My Cheese: This little story helps you look at how you deal (or don’t deal) with change.  Change is the only constant we know, but the only one that likes change is a baby, they scream for it.

Richard Bolles – What Color Is Your Parachute?: The first time I read this was in college in the 70’s.  I just had my step-daughter go buy the newest edition, since she just graduated college, and the self examinations and practical guidance is a great tool to help you hone in on what it is that you really would like to be doing for your career and what you are best suited for.  Self-knowledge is what the brand of you is all about.   This is a good starting point.

ON THE NIGHT STAND: 

Marshall Goldsmith – What Got You Here, Won’t Get You There:  This is really pushing me to look at how I take what I know up a notch.  I’ll let you know how it turns out when I am done.

Reid Hoffman – The Start Up of You:  On the night stand, waiting for me to finish “What Got You Here”

WAITING TO READ:

Seth Godin – Permission Marketing Turning Strangers Into Friends and Friends Into Customers

Malcolm Gladwell – The Tipping Point 

Simon Sinek – Start With Why 

Dave Kerpen – Likeable Social Media

Jim Collins – Good To Great

Partrick Lencioni – The Three Big Questions For A Frantic Family

Sheryl Sandberg – Lean In 

Ben Zander – The Art of Possibility

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Please let me know what you think, and comment with any adds and ‘don’t bother to reads.’ 

What are you reading this weekend?

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Keep up the good attitude. See you next blog.

– Lorian

(All the Social Butterfly’s views are her own)

Attitude Adjmt Plan #1 – Defining Personal Brand

I am a Project Manager (PM) by profession, and as a PM, I like to make plans and work those plans to completion.  For me it is critical to have a plan, especially when you are working with something as big as crafting your digital eminence (it sounds like a big job to me).  I also find that having a plan with distinct milestones helps me keep to the task at hand, otherwise I could get overwhelmed by the whole process.  One of the ways that I have been successful with really complex programs is to break them down into little plans. Today I am working on the first steps and tasks to reach digital eminence: I will call it my ‘Attitude Adjustment Plan.’

Step 1 Defining My Personal Brand 

j0283864I must confess that I have actually been working this digital eminence thing for several months and it is not easy.  At the center of this whole eminence thing is a the PERSONAL BRAND.  Without knowing your personal brand you have nothing to focus on and nothing to be eminent in.  Your personal brand is “what you are known for.”  It is how you define yourself in the work world while highlighting the personal elements that uniquely tell the world what makes you special.

“Personal Branding links your passions, key personal attributes, and strengths with your value proposition, in a crystal clear message that differentiates your unique promise of value from your peers and resonates with your target audience.”Meg Guiseppi, Personal Branding Expert 

Focusing on myself makes me a little uncomfortable, it is not something I am used to doing, but I know that I will not get to where I need to go if I don’t, so here goes . . .

Homework

Task 1.  What is my vision and my purpose?  Before I can brand myself, I need to dig deep (introspection is tough but necessary), and understand what it is I want to be known for.  What practice or expertise is it that I am trying to build?  What kind of client relationships do I want?  And ask myself those hard questions about my purpose for doing all this.

Task 2.  What are my values and my passions?  This is the touchy-feely stuff.  I really have to understand what I stand for, my world view and my personal values, to be able to be real (aka: authentic) so that I can move forward.  To decide if an opportunity is a good fit for me, I really need to understand my operating principles, my personal belief system, my passions (those things that drive me) or I will not be happy ultimately.  (And, if Mommy is not happy, no one is happy!)

This homework may take a while.  Actually branding is probably something I will be working on for the rest of my life, so now is as good a time to start as any.

ARE YOU WITH ME?  This is the road to Digital Eminence, and remember we are doing it with a Digital Attitude!  If you have questions about your assignment just comment below.  Class is now in session.       

Today’s Links:

30 Terrible Pieces of Social Media Advice You Should Ignore

Leverage Social Media To Convey Your Expertise

Thanks for taking the journey with me.

digitalattitudesmall

See you in the Cloud – Lorian

(All views are my own)

Living Social Doesn’t Make You Eminent

After so many years of living my life in the world of bleeding edge technologies, online networks, social communities, blogs, wikis, web sites and other elements of digital business, I was surprised today to be told that my Digital Eminence is weak and almost non-existent.  I realized that for so many years I have been busy living IN the social, that I neglected the actual care and feeding of my ‘social eminence.’

At first, I was miffed.  “Me?” I thought. Are they talking about the person who held one of the first IBM Holiday parties in Second Life (though my boss fell off the flying carpet and never did reappear until after New Years)?  “Me?” The colleague who organized a international virtual baby shower complete with games for all on line and physical presents at the expectant’s home (because teams were becoming so geographically disbursed and I knew that being together was going to need to be different)?  They couldn’t have missed the fact that I was one of the first people to move classroom material to e-learning, for wider reach and higher consumption?  Alas, they did, because, while I was so busy doing, I was not making sure that my work left a digital footprint.

Networking has always been important to build your eminence, but, in these digital times, documenting yourself electronically, through membership in social networks, virtual communities, writing blogs, publishing e-books, commenting on others forums, etc, builds a picture which is now highly prized.  Unlike a resume, which is a flat recitation of experiences, your digital footprint is dynamic.

I learned a valuable lesson today. Living social does not make you digitally eminent unless you tag your work in such a way that others can see you in it.

So how did you make your digital mark today?

digitalattitudeanimation    See you in the Cloud – Lorian