Know Thy Self First

Finding the words to define one’s expertise is hard. There are now several pages in my notebook* filled with one or two-word descriptions of things that I believe that I am good at and things that I am an expert in.  After I wrote down all these words, I then took time to think about what I meant by each of them.  I call this deep thinking.

daily_planner_writing_md_wht(*About the Notebook: I told you to get a good notebook, right?  You really need to be writing this stuff down. I’m using a really nice bound journal but you could just steal one from your kid’s school supply stash.  Believe me, you need to have something to write all your Attitude Adjustment Activities in. Stop reading and go get paper and pen now!)

Building your personal brand is a mix of several things and expertise is a big part of it.  Until you know what you are good at, it is really hard to communicate it to others.  And the communication part is what social branding is all about.  You need to ask yourself:  What is it I am known for?  If I ask a colleague or acquaintance, what would they say I am an expert in?  Would they know my distinct point of view on a subject? (And a future thought: Is that what I want to be known for?)

Attitude Adjustment Homework #1:  On at least one sheet of paper, write down the answer to the question “I am ______________”

I am ….a change agent; innovator; caring; mentor; mother; teacher; project manager; driven…..  you get the idea.

Attitude Adjustment Homework #2:  Take some of your words and make a WORD CLOUD (its fun and helps you to visualize).  You can make your cloud at http://www.wordle.net/create.

Here is my word cloud:

wordle expertis

I wanted to understand what ‘expertise’ meant, so I researched it on the internet, but I was not happy with any of the definitions that I found.  The definition I like the best is actually one of ‘competencies,’ and it came from IBM‘s internal encyclopedia called ‘Bluepedia:’

“Competencies are comprised of a balanced and coherent mixture of know-how (skills), know-what (knowledge), know-why (relevant experience) and individual attitude.”

Let’s break that down: (1) know HOW, (2) know WHAT, (3) know WHY, and (4) ATTITUDE.  If you have those four elements of competency then you can definitely consider yourself an expert in an area.  That works for me.

Attitude Adjustment Homework #3: Check in with other people to see if they agree with your cloud of expertise and if they would add or delete anything.

animationfinalKeep up the good attitude.  See you next blog.

– Lorian

(All the Social Butterfly’s views are her own)

Attitude Adjmt Plan #1 – Defining Personal Brand

I am a Project Manager (PM) by profession, and as a PM, I like to make plans and work those plans to completion.  For me it is critical to have a plan, especially when you are working with something as big as crafting your digital eminence (it sounds like a big job to me).  I also find that having a plan with distinct milestones helps me keep to the task at hand, otherwise I could get overwhelmed by the whole process.  One of the ways that I have been successful with really complex programs is to break them down into little plans. Today I am working on the first steps and tasks to reach digital eminence: I will call it my ‘Attitude Adjustment Plan.’

Step 1 Defining My Personal Brand 

j0283864I must confess that I have actually been working this digital eminence thing for several months and it is not easy.  At the center of this whole eminence thing is a the PERSONAL BRAND.  Without knowing your personal brand you have nothing to focus on and nothing to be eminent in.  Your personal brand is “what you are known for.”  It is how you define yourself in the work world while highlighting the personal elements that uniquely tell the world what makes you special.

“Personal Branding links your passions, key personal attributes, and strengths with your value proposition, in a crystal clear message that differentiates your unique promise of value from your peers and resonates with your target audience.”Meg Guiseppi, Personal Branding Expert 

Focusing on myself makes me a little uncomfortable, it is not something I am used to doing, but I know that I will not get to where I need to go if I don’t, so here goes . . .

Homework

Task 1.  What is my vision and my purpose?  Before I can brand myself, I need to dig deep (introspection is tough but necessary), and understand what it is I want to be known for.  What practice or expertise is it that I am trying to build?  What kind of client relationships do I want?  And ask myself those hard questions about my purpose for doing all this.

Task 2.  What are my values and my passions?  This is the touchy-feely stuff.  I really have to understand what I stand for, my world view and my personal values, to be able to be real (aka: authentic) so that I can move forward.  To decide if an opportunity is a good fit for me, I really need to understand my operating principles, my personal belief system, my passions (those things that drive me) or I will not be happy ultimately.  (And, if Mommy is not happy, no one is happy!)

This homework may take a while.  Actually branding is probably something I will be working on for the rest of my life, so now is as good a time to start as any.

ARE YOU WITH ME?  This is the road to Digital Eminence, and remember we are doing it with a Digital Attitude!  If you have questions about your assignment just comment below.  Class is now in session.       

Today’s Links:

30 Terrible Pieces of Social Media Advice You Should Ignore

Leverage Social Media To Convey Your Expertise

Thanks for taking the journey with me.

digitalattitudesmall

See you in the Cloud – Lorian

(All views are my own)